Email Marketing

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In the Time of Social Media & Paid Campaigns, is Email Marketing Still Indispensable?

Email Marketing Strategy

If you’ve asked yourself this question, then you’re not the only one.

While the world scrolls endlessly on social media platforms, you probably think that’s where all of your focus should lie. But that’s where you’d be wrong.

Nearly 4.5 billion people used email in 2024. Now, as the founder of a brand, would you be willing to close doors on such a huge number of prospective customers?

Email marketing remains the most creative and cost-effective way to boost your brand. It not only expands your network but also gives you direct access to valuable leads and loyal customers.

Email marketing is the runway where your brand’s creativity takes off — and with the right strategy, it can land directly in the inbox of your next big business opportunity.

What Sets Our Email Marketing Strategy Apart?

We follow an end-to-end approach that includes:

Brand-Centric Storytelling

Craft compelling narratives that reflect your brand’s values and connect emotionally with your audience.

Personalization at Scale

Deliver tailored messages and offers that feel one-to-one, not one-to-many.

Creative & Design Excellence

Engaging visuals and UX-driven layouts designed to boost open rates and clicks.

Automation & Lifecycle Journeys

From welcome series to re-engagement flows, we automate success at every touchpoint.

Performance Analytics & ROI Focus

Track engagement and conversions to refine campaigns and maximize results.

Why Email Marketing Works

Email marketing delivers one of the highest ROIs — earning an average of ₹3,500 for every ₹85 spent. While algorithms change, emails give you direct, lasting access to your audience.

4x More Conversions
Than social media campaigns.

21.5% Open Rate
With 2.6% CTR industry average.

99% Daily Reach
Most users check email every day.

40x More Effective
At customer acquisition vs social media.

4x More Conversions
21.5% Open Rate
99% Daily Reach
40x More Effective

Land Your Brand in the Right Inbox

Partner with the best email marketing agency in Hyderabad to rise above your competition.

FAQs

Email marketing involves sending targeted messages to subscribers to build relationships, promote products, and drive sales. It offers the highest ROI of all digital marketing channels, averaging ₹4200 return for every ₹100 spent.

Start with lead magnets like free guides, discounts, or exclusive content to encourage sign-ups. Add opt-in forms to your website, social media, and checkout process to capture interested prospects.

Most businesses send 1–4 emails per week, depending on audience preferences and content value. Start with weekly emails and adjust frequency based on engagement rates and subscriber feedback.

Average open rates range from 15–25% across industries, with click-through rates around 2–5%. Focus on improving these metrics through better subject lines, segmentation, and relevant content.

Yes, you need explicit consent from subscribers and must comply with laws like CAN-SPAM, GDPR, and CCPA. Always use double opt-in and provide easy unsubscribe options.

We implement advanced tracking including UTM parameters, conversion pixels, and multi-touch attribution models. Integration with analytics platforms provides complete revenue attribution and customer lifetime value insights.

Our strategies include sender reputation management, list hygiene, A/B testing, and segmentation. We optimise send times and subject lines to maximise engagement and ensure emails land in inboxes—not spam folders.